I was looking for some way to make my business stand out. My building is at the end of a block with a lot of other shops and a normal sign just wasn’t bringing in the foot traffic I hoped for. I can’t move the store, so I needed to find a way to make my store stand out from the others. I decided to have a mural painted on the side of the building. That way anyone walking or driving by would definitely notice my store. But I had no idea how to go about finding an artist or picking a design or anything like that. I run a business, I don’t make art.
I called a few local painting companies but none of them did murals. So I asked for recommendations at a networking event and I found a local company that specializes in painting murals. I wasn’t really sure what to expect or how much it would cost but I gave them a call to at least get an idea of the price and see what kind of mural they could do.
When I called I was really surprised at how knowledgeable they were. This mural company had painted for some really big names. When I called I got to speak to an actual artist who talked to me about what kind of design I wanted, how big I wanted the mural to be, and what kind of building I have. Then they sent someone out to my building to give me an estimate that included original art and design plus installing and painting it. The cost was a lot less than I was expecting.
I decided to go ahead with it and set up a design consultation. I sat down with several members of the design team and we talked about what I wanted the mural to do and what kind of art I wanted. I told them I wanted something with bright colors that would really stand out, and I wanted the color of my shop logo included. We talked about the neighborhood and what kind of art would get noticed and really celebrate the culture of the neighborhood. I left the design meeting without any idea of what they were going to come up with.
A few days later they emailed me a design proof. I was blown away! It was vibrant and creative and looked fantastic but still had the color of my logo and my actual logo worked into the design. It looked so good. I would never have been able to come up with something like that.
They created the mural after I approved the design. It took a couple of days but when it was done it was a real attention-getter. My foot traffic doubled almost immediately. And now everyone in the neighborhood knows my building “the one with the mural” and people make a special effort to come into my shop. They take selfies and photos next to the mural and post them on social media. Getting a mural was the best advertisement I could have done to boost my business.
Tackling topics that tantalize thought.